Managed service providers (MSPs) have relied on traditional sales methods, like cold calls, door to door outreach, and developing sales teams from ground up. In the modern, digital world, that approach is beginning to fail. This strategy is not only unsafe, but also outdated because of its high cost as well as the slow time to ramp up and the limited tenure of sales representatives. While many other B2B sectors have evolved to prioritize marketing before sales however, many MSPs are still spending heavily on outbound marketing strategies that bring little or no return.
The reality is that relying solely on sales before building demand is equivalent to putting the cart in front of the horse. Without a constant stream of prospects who are interested even the most skilled salespeople are unable to succeed. That’s the reason why forward-thinking MSPs are shifting their focus to pay-per-click advertising to offer MSPs as a more effective way to get leads already searching for what they offer.
What makes PPC so efficient for MSPs?
PPC for MSPs offers the opportunity to connect directly with buyers looking for services for example, managed IT, cybersecurity, or helpdesk outsourcing. PPC is more efficient than cold outreach because it can identify the demand when it occurs.
With the correct campaign implemented, MSPs can appear at the top of search engines or in specific LinkedIn feeds, or even on YouTube videos that are watched by decision makers of mid-sized and small-sized businesses. This advertising is not just about visibility. It also brings in leads that will likely to turn into customers.
Return on investment can be measured much more easily than with traditional sales techniques. You won’t need to make a guess as to which calls will make a difference in the final sale. Instead, you can discern which keywords and advertisements perform well as well as the actual cost per phone.
What causes most campaigns to fail is that they lack the right expertise
It’s not as simple as simply boosting your Facebook post or picking the right Google keywords to run an effective PPC. MSPs focus on a particular group of people. To reach this target audience effectively, you have to be familiar with the specific industry. A PPC agency specializing in MSPs could create a significant impact.
A qualified MSP advertising agency knows how to:
Speak about business issues such as security threats, unreliable support and downtime.
Create advertising campaigns that are compatible with MSP packages and services.
Design landing pages that convert your interest into genuine inquiries.
Without this degree of detail, PPC campaigns can quickly become costly experiments. If they are properly planned PPC campaigns can become powerful growth engines.
Marketing First, Sales Second: A smarter growth path
The traditional mindset of hiring a sales staff prior to investing in marketing is starting to change. MSPs are now recognizing the importance of generating demand. When marketing is on the right track and sales teams are working, they spend less time hunting and more time closing.
PPC has a significant function to play in this regard. It fills the top of the funnel with leads that are warm, allowing founders and teams to focus on providing value instead of chasing cold prospects. If there is a consistent flow of inbound activity, that’s when you should grow the sales staff, not earlier.
This growth model that is driven by marketing is helping MSPs grow more effectively while also allowing them to save time and make better use of their money. It also meets buyers on the internet, right where they already are.
Final Thoughts
It’s possible that it’s an appropriate time for your MSP reconsider if they are using old-fashioned, sales-driven strategies. There’s a more effective and more sustainable way to move forward. And it begins with reaching out to those who are in search of solutions.
Pay-per-click marketing isn’t all about just getting clicks, it’s also about getting clients. A reliable MSP PPC company or MSP marketing agency can help you create a steady supply of high-quality leads, and help you free yourself from the hazard of cold outreach. Marketing isn’t a luxury anymore. It’s an essential part of your business.
